منصّة كوليس منصة إخبارية فنية إجتماعية عربية مستقلة
In a bold and unexpected move, Beyoncé has stepped into the beauty arena with the forthcoming release of Cécred, her very own hair care line. The reveal coincides with a candid admission about her long-hidden battle with psoriasis, marking a significant and rare window into the private life of the music icon.
During an exclusive interview with Essence magazine, Beyoncé reflected on the profound relationship she shares with the concept of hair care—a sentiment deeply rooted in the cherished hours spent in her mother’s salon and the compassionate care administered by her father during her early encounters with psoriasis. At 42, the celebrated artist has skillfully interlaced these poignant memories with themes of self-identity and the freedom of expression.
Psoriasis, which is known to affect around 2 to 3% of individuals worldwide, has had scant exposure in the public domain, despite a slight shift in recent years due to transparency from public figures such as Cara Delevingne, Britney Spears, and notably, Kim Kardashian. Kardashian has been particularly effective in promoting candid discourse on the topic, utilizing her colossal social media platform to broadcast her personal struggle with the chronic skin condition to her vast audience and on the family’s widely-viewed reality television series.
Beyoncé, by opening up about her psoriasis, steps into the ranks of such celebrities who are progressively dismantling the taboos surrounding health issues. This act of vulnerability, conjoined with the anticipation surrounding her new music and the Cécred brand, stands as a beacon of hope and community to those who are maneuvering through similar challenges.
Coulisse wonders if Beyoncé’s revelation about her battle with psoriasis is a heartfelt act of advocacy or a strategic marketing move to enhance the debut of her Cécred hair care line.
Lima Al Mulla
